Privacy Policy
Waterford Distillery | Last updated: April 2026
This Privacy Policy explains how Waterford Distilling Group (‘we’, ‘us’, ‘our’) collects, uses, and protects personal information when you visit our website. We are committed to handling your data transparently and in compliance with the EU General Data Protection Regulation (GDPR) and applicable Irish data protection law.
By using this website, you acknowledge that you have read and understood this policy.
1. Who We Are
Waterford Distilling Group is the data controller for personal data collected through this website. If you have questions about how we handle your data, you can contact us at:
Waterford Distilling Group
Grattan Quay, Gibbethill, Waterford, Ireland
Email: privacy@waterfordwhiskey.com
2. What Data We Collect
We only collect personal data that is necessary for the purposes described in this policy. This may include:
- Name and email address (if you sign up to our mailing list or submit a contact form)
- Usage data such as pages visited, time spent on the site, and browser type (collected via cookies and analytics tools)
- IP address (automatically collected by our web server and analytics tools)
We do not collect sensitive personal data (such as health information, financial details, or identification numbers) through this website.
3. How We Use Your Data
We use your personal data for the following purposes:
- To respond to enquiries submitted via our contact form
- To send you marketing communications if you have opted in to our mailing list
- To understand how visitors use our website and improve our content (analytics)
- To comply with legal obligations
4. Legal Basis for Processing
Under the GDPR, we rely on the following legal bases to process your data:
- Consent — for marketing emails and non-essential cookies. You may withdraw consent at any time.
- Legitimate interests — for basic website analytics to improve our site, where this does not override your rights.
- Legal obligation — where we are required to process data by law.
5. Cookies
Our website uses cookies. Some are strictly necessary for the site to function; others are used for analytics. When you first visit our site, you will be asked to consent to non-essential cookies.
You can manage or withdraw cookie consent at any time via your browser settings. Please note that disabling certain cookies may affect website functionality.
6. Third-Party Services
We use the following third-party services that may process your data on our behalf:
- Google Analytics — for anonymous website traffic analysis (data may be transferred outside the EU under standard contractual clauses)
- Email marketing platform — to manage and send our mailing list communications
We do not sell or share your personal data with third parties for their own marketing purposes.
7. How Long We Keep Your Data
- Contact form enquiries: up to 2 years, or until the enquiry is resolved
- Mailing list subscribers: until you unsubscribe
- Analytics data: typically 26 months (per Google Analytics defaults)
8. Your Rights
Under the GDPR, you have the right to:
- Access the personal data we hold about you
- Request correction of inaccurate data
- Request erasure of your data (‘right to be forgotten’)
- Object to or restrict our processing of your data
- Data portability — receive your data in a structured, machine-readable format
- Withdraw consent at any time, without affecting the lawfulness of processing before withdrawal
To exercise any of these rights, please contact us at the address above. We will respond within one month. You also have the right to lodge a complaint with the Irish Data Protection Commission (dataprotection.ie) if you believe your rights have been violated.
9. Data Security
We take reasonable technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. However, no method of transmission over the internet is completely secure.
10. Links to Other Websites
Our website may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their policies independently.
11. Changes to This Policy
We may update this Privacy Policy from time to time. The date at the top of this page reflects the most recent revision. We encourage you to review this policy periodically.